« Back Toshiba Unveils the World’s First 4K Ultra HD Notebook with New Notebook Line Up in 2014

Built to last, Quality you can trust

Thailand Bangkok, May 27 2014 – Mr.Yukiharu Adachi – President of Toshiba Thailand Co., Ltd. together with the executive team has launched the world’s first 4K Ultra HD, Satellite P series and other new notebook line-ups that come with powerful performance and high quality  – Satellite L series, Satellite C series for the Thailand market.

Mr. Adachi said that almost 30 years ago, Toshiba produced the world’s first notebook. Today, Toshiba is still a leader in creativity and continues to develop notebook’s quality to be strong and durable, and at the same time also focused on design, color and compactness. Toshiba brought the qualities of a notebook’s display to the next level by bringing 4K Ultra HD technology from television to the notebook SatelliteP50 and Satellite P50T. This year Toshiba created the notebook with the concept “Built to Last – Quality You Can Trust”, we build long-lasting products with modern designs and trusted in quality by generations.

Mr.Takon Niyomthai – GM of Toshiba Thailand Co., Ltd. said that in this year 2014, the notebook market is returning to a normal trend. Nowadays, the world market trend is moving in the same direction, with a focus on quality and performance. A customer will choose a notebook according to their use and more importantly, a design that is slim and easy to carry, with price as a secondary factor. In Thailand, we introduce the best quality products to enhance the market to be more varied, and to respond to customers’ needs for a modern design. We present a new strategy with the concept “Built to Last – Quality You Can Trust” to focus on products’ quality and new technology such as 4K Ultra HD for the notebook display. We also have an alliance with Harman Kardon® and Skullcandy® to enhance the sound quality, and equipped with a longer-lasting battery as compared to other notebook brands.

In the marketing plan, Toshiba has invested in advertising and public relations to reveal new products as a modern believable brand. Mr. Stamp Apiwat, the famous singer in Thailand is still Toshiba’s presenter to promote our products through newspapers, magazines, online media and out-of-home media. There will be a new album sponsorship next month and a music video tie-in in July. In addition, we have many campaigns to drive sales including road shows, and shop decorations with a premium look.              

Mr. Somsak Lerkpangoen – Business Solution Manager added Toshiba responds to consumers’ lifestyle with a focus to achieve consumers’ high satisfaction level.

Satellite P50 & P50t : New 4K Ultra HD featuring stunning displays, premium audio and powerful performance

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Satellite P50 series is built to take on the most intensive computing demands and turn heads at the same time. With a rare blend of power and beauty, the premium built P50 series offers the perfect solution for strenuous multi-tasking, media creation and gaming.

The Satellite P50’s 15.6-inch diagonal Ultra HD Clear SuperView touchscreen display shows lifelike crystal-clear definition and houses four times as many pixels as a Full HD screen. Delivering a native 3840 x 2160 resolution with 282 PPI (pixels per inch), the display produces smoother imagery and an astounding level of detail. The display, with IPS technology, also allows for higher resolutions and wider viewing angles, enabling photographers, videographers, graphic designers and entertainment enthusiasts to create, review and view media with the confidence the colors are true and accurate.

Each Ultra HD display is individually calibrated by ChromaTuneTM and is Technicolor® Color Certified during production to realise natural color expression with an accurate color gamut to ensure true to life imagery. In addition users can manage individual color space control of wide-gamut displays and apply to a variety of software applications depending on their use by preinstalled ChromaTuneTM for Toshiba software. As a result, everything displayed on screen is reproduced according to the original intent and there are no mismatches when viewing photos or other imagery.

This premium combination of display features also enhances the P50t’s entertainment capability with users being able to benefit from the 10-point intuitive touchscreen providing a natural way to navigate Windows 8.1 and other touch centric applications. The addition of an anti-fingerprint coating prevents any unwanted marks on the screen while the edge to edge flush screen makes for a frameless touch experience. Touch sensitivity is also increased for better responsiveness.

The Satellite P50 series features a powerful Intel® 4th generation i7 Quad-Core™ processor that takes on even the most demanding tasks with ease – even when multiple applications are running at the same time. Ideal for creating and viewing large media files, the Satellite P50 series power is complimented by AMD® Radeon™ R9 M265X enthusiast graphics, and 2GB of GDDR5 VRAM delivering a smooth and seamless editing and gaming experience. Together these components ensure premium performance supporting individual productivity and entertainment in turn. Additionally, the generous storage configuration means users benefit from an HDD of up to 1TB – ideal for those with larger libraries of music and media files. Equipped with high-quality stereo speakers by Harman Kardon®, a leader in premium audio, complemented by audio processing by DTS®, providing outstanding audio quality for both movies and games. The laptop also features Toshiba’s unique Sleep & Music feature, allowing users to take advantage of the high-quality speakers even when the laptop is off.

In a premium, all-round PC, the small details count. Digital content can be easily shared with other devices without the need for wires thanks to the inclusion of an ultrafast 802.11ac Wi-Fi® to stream Ultra HD videos, an HDMI® port capable of 4K output and four super-fast USB 3.0 ports allow for the quick transfer of files. With aluminium clamshell casing and chrome accents, the Satellite P50 chassis is as striking as its on-screen visuals; its chic design making the series ideal for urban trend-setters. From the frameless, LED-backlit keyboard to the large Clickpad, the P50 series is stylishly defined, each feature adding to the usability of what is a powerful yet portable device.

Satellite L series : Featuring Enhanced Performance, SkullCandy-Tuned Speakers in a Modern Styling Design

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Toshiba present Satellite L40 14.0” and Satellite L50/L50D with 15.6” With an extensive range of multimedia features and design options, the Satellite L Series offers versatile performance, modern styling and entertainment-focused features.  The new laptops also mark the start of Toshiba’s strategic relationship with audio expert Skullcandy®, adding more robust sound capabilities for greater overall value

The Satellite L Series is powered by a choice of Intel or AMD processors. With up to 4th generation Intel® Core i7 processors providing visibly smart performance at its best and new built in visuals for a better PC experience. Alternatively, the L50D features latest AMD A6-6310 Quad Core APU with Radeon™ R4 Graphics. The system also offers the option of integrated or dedicated graphics depending on the user’s requirements. Integrated Intel® HD graphics are available on both screen sizes while the latest AMD Radeon™ R7 M260 Series GPUs with 2GB dedicated video memory feature for a fast, responsive performance enabling more multi-tasking and a smoother experience under intensive use.

With a slim profile of only 24mm and with 2 elegant colours to choose from, the sleek Satellite L series is designed to be taken anywhere – making it ideal for users who want a stylish laptop for work and entertainment. The laptops come dressed in Toshiba’s popular Glossy finish in a trendy light gold or black.

The distinctive look of the latest L Series is matched by new ergonomic design features for increased comfort over longer periods. The Satellite L series comes fitted with a frameless tile keyboard and a large clickpad that is enhanced by a new keycap design and sporting a mesh slit speaker grill houses a pair of speakers tuned to Skullcandy audio specs rounds out the new design. The Satellite L series is defined by their superior audio, so music can be experienced the way it should sound and with the enrichment of DTS Sound™, volume is boosted, bass is enhanced and definition is improved

A huge onboard storage capacity of up to 1TB means users can take their favourite content with them and share it, wherever they go. With up to three USB ports including two USB3.0, it’s quick and easy to transfer data to other devices, upload camera photos and share movies. As one of these ports is also USB Sleep-and-Charge, which allow users to charge USB-powered electronics while the laptop is powered down. For viewing with more people on larger displays without the need for wires, Wi-Fi Certified Miracast™ is included as standard while some models also feature Intel® Wireless Display. Content can also be viewed in defined detail when the laptop is connected to an HD TV via HDMI®. Battery long last use for 6 hour.

Satellite C40 series : Outstanding Value and Reliability

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Satellite C40/C40D outstanding with thinner design and affordable 14.0”. Featuring new Intel and AMD processors, enhanced audio and a wide range of connectivity options, the Satellite C Series has everything a user needs for taking on daily tasks that demand both productivity and functionality such as email, social networking, photo management, web browsing and office applications.

The Satellite C Series also comes with a wide range of connectivity options. All models have three USB ports, so users can easily transfer data to their other devices. The HDMI® port allows rich content to be streamed to an HD TV – ideal for those who need to share photographs, videos or presentations on a larger screen. An integrated webcam enables users to chat with their friends in HD while Bluetooth® 4.0 allows users to sync their mobile devices wirelessly and provide an alternative way to transfer large files quickly.The new Satellite C series has a distinctive, high quality design that stands out in all the right ways with a slim elegant textured black finish, which gives a modern feel. All models have a large touchpad while the C40/C40D also benefit from a tiled keyboard with new keycap design increasing accuracy and comfort.

The new series offered a choice of power-efficient processors. Choices include a dual-core Intel® Celeron™ N2830 processor which clocked at up to 2.4GHz, Intel® Core i3 processor,  the latest generation AMD E1-6010 APU with Radeon™ R2 Graphics and AMD A4-6210 Quad Core APU with Radeon™ R3 Graphics. Equipped with a spacious 500GB hard drive provides plenty of storage space for media content means users have the freedom to work, play, and browse and store all their files locally.

The Satellite C Series also comes with a wide range of connectivity options. All models have three USB ports, so users can easily transfer data to their other devices. The HDMI® port allows rich content to be streamed to an HD TV – ideal for those who need to share photographs, videos or presentations on a larger screen. An integrated webcam enables users to chat with their friends in HD while Bluetooth® 4.0 allows users to sync their mobile devices wirelessly and provide an alternative way to transfer large files quickly.

The newest notebook for business that sale in Thailand are PORTÉGÉ Z30, PORTÉGÉ R30 and TECRA Z40. Both series are distinguished in Toshiba safety technology EasyGuard™, that protect your important data from cash or other accident Each laptop has also been drop tested up to 76cm and each keyboard for spill-resistance up to 30 ml2 to protect against accidental knocks and spillages, also can handle pressure up to 100 kg. from top. Fingerprint reader can protect access your data by finger scan.  Body made from Magnesium with unique honeycomb reinforcement structure for increased rigidity and durability. Including with 3-year International Limited Warranty (parts & labor) And 1-year Warranty for battery.

All systems offer increased protection with shock-absorbing design and Toshiba’s unique honeycomb reinforcement structure for increased rigidity and durability. Highly efficient AirFlow II cooling technology keeps the devices cool.  The laptops include the Dual Point pointing system, giving users the choice between using the touchpad or Accupoint®.

Portégé Z30 with 13.3” designed to be modern, body mode from Magnesium silver and Honeycomb Structure, strong and light but high-performance by CPU 4thGeneration Intel® Core™ processors combine Turbo boost 3.00 GHz and also install latest Wireless AC Card increased transfer speech up to876 Mbps. Portégé Z30 further offered a full-size LED-backlit keyboards that let work continue even in dimly lit environments.

Business and entertainment complete with port facilities. Port USB 3.0 3 channel (1x Sleep&Charge), RGB, HDMI, Docking Connector, SD Card Reader (รองรับ SD, SDHC, SDXC, miniSD**, microSD**, MMC). Battery Lithium Polymer can perform up to 12 hour. measured by MobileMark2012 Office Productivity.

Portégé R30 Enhance your business with the use of a 9 -hour battery life with Intel ® Quad Core Processor cater to work hard. Quickly Lightweight and Gives you easy to carry and easy to use even with AccuPoint ™ complete with port Gigabit LAN, SD Card, USB 3.0, HDMI, RGB Built with durable magnesium Silver A stronger structural honeycomb (Honeycomb Structure) and tested with Toshiba EasyGuard ™ technology to ensure the security of information.

TECRA Z40 -14” lighter than old model but complete with better performance, superior work Intel ® Core ™ i5-4200U Processor combines the power of graphics cards NVIDIA ® Geforce ™ GT730M increase the performance of graphics and install Wireless AC Card latest version improves the speed of data transfer up to 876 Mbps. . comes with Accupoint accurate and precise. Battery can use up to 9 hours.

Mrs.Kobkarn Wattanavrangkul – Chairperson of Toshiba Thailand Co., Ltd said that Toshiba’s focus is on product development with innovation – the product design’s creativity has to be applied in every product. In addition, all technology has to be developed and created so that Toshiba’s products are not merely appliances, but can be an inspiration for all consumers. At the present day, consumers’ lifestyle is more varied; we have to create products to add more value, easy to carry during the day, can be used for a longer lifetime combined with higher performance. Our aim is to have the innovations that we have invented and developed contribute to a better quality life for our customers.

Toshiba is committed to developing and creating new innovation with high quality and environmentally friendly “Brings Good Things to Life” following Toshiba Commitment ‘Committed to People, Committed to Future.

All Toshiba PCs are backed by Toshiba’s extensive service and support. The new Satellite C40 and C50 series come standard with 1-year Local Limited Warranty (parts & labor). Toshiba offers several options for expanding the service plan on your notebook. Our SelectServ Program has been designed to allow you to customize your notebook’s warranty coverage, depending on your budget and needs. Please contact or visit your nearest local Authorized Service Provider to get more information.

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