In November 2010, Toshiba launched a new campaign "Toshiba, A Part of You" in Indonesia. This campaign speaks of our philosophy to provide high quality products which are close to consumers' hearts. We have appointed the charming and talented actress Carissa Puteri as our brand ambassador of Indonesia. Carissa has a fresh and cheerful image, her unique appeal and charm is the perfect match to our new ad campaign message ‘A Part of You". In addition, Carissa is motivated to give excellent performances as an outstanding actress all the time, these matches our brand image of "Leading Innovation". She will be featured in our advertising for both Consumer products such as LCD TV, Notebook PCs and Home Appliances, as well as Business products.
Speaking of her endorsement for Toshiba, Carissa said," My family and I have been using Toshiba products for a long time, and these useful products have indeed grown to be a part of our lives. This familiarity endears me to the brand and I am very happy and proud to be associated with Toshiba.
Carissa Puteri Soelaiman (of Indonesia-German-Dutch descent) is an Indonesian actress and model best known for her role as "Maria Girgis" in a romantic religion Indonesian hit movie "Ayat-Ayat Cinta" (a.k.a. Verses of Love) in 2008 and the "The Taix Jabrix" in the same year.